Tell us how you’d like your supplement brand to be positioned.

(For example: clean and clinical, luxury wellness, edgy and youthful, natural and earthy, etc.)

What do you want your brand to achieve?

(Examples: look premium, feel trustworthy, appeal to men over 30, attract first-time supplement buyers, etc.)

What words would you like people to use when describing it?

(Examples: reliable, cool, fresh, results-driven, natural, etc.)

Five words that describe your ideal brand style:

(For example: clean, modern, minimalist, bold, confident, calming, etc.)

What kind of color scheme or vibe do you like?

(Examples: light and natural, black and gold luxury, bright and bold, muted and minimalist, etc.)

What kind of style do you like?

(Examples: geometric, sleek, organic, retro, modern tech, etc.)

What do you want people to feel when they see your logo or packaging?

(Examples: trust, excitement, calm, empowerment, curiosity, etc.)

When someone sees your supplement for the first time, what should they think or feel?

(Examples: “That looks legit,” “This feels premium,” “That’s exactly what I need,” etc.)

Who else is selling products similar to yours that you like or want to stand apart from?

(Examples: better ingredients, better price, better branding, better story, etc.)

List a few websites or brands you love — and what about them you like.

(Colors, fonts, layout, logo, tone, packaging, etc.)

Any colors, fonts, or design styles you don’t like?

(Examples: too cartoony, too corporate, too dark, etc.)